Guardian SphereBorn Between Generals, LLC

The opportunity

Three markets that keep sending customers to each other.

Guardian Sphere sits on the overlap of three sectors that already exist and already sell to the same household — usually one at a time, usually after something has already gone wrong.

  1. $150 billion

    Smart home security

    Cameras, alarms, monitoring contracts and the hardware around them.

    $150 billion — Protecting Every Home — the Guardian Sphere founding deck, not independently verified

  2. $12 billion

    Child online safety

    Parental controls, monitoring services and the school-and-district market around them.

    $12 billion — Protecting Every Home — the Guardian Sphere founding deck, not independently verified

  3. $6 billion

    EMF protection

    Shielding materials, coatings and measurement — the smallest of the three, and the one carrying the least evidence.

    $6 billion — Protecting Every Home — the Guardian Sphere founding deck, not independently verified

A household that buys any one of these is a household that has already decided it has a problem. The proposition is not a new category — it is being the second call somebody makes, and then the only one. Combined, $168 billion. $168 billion — Protecting Every Home — the Guardian Sphere founding deck, not independently verified

Business model

Three revenue streams.

  1. Hardware and installation

    The hub, the network build, the optional NanoShield treatment, and the survey and labour to install them.

  2. Subscription

    Ongoing monitoring, the Family Safe App, human review capacity and the alert channel that comes with it.

  3. Community licensing

    Institutional deployment — congregations, departments and community organisations licensing the programme for the households they serve.

Pricing is set per household after the survey, because a four-device flat and a twelve-room house with an existing alarm contract are not the same job. Nothing on this site is a quote.

Roadmap

What happens when.

  1. Q1PrototypeThe working prototype: hub, app, and one instrumented household.
  2. Q2TestingAdversarial testing of every layer, and the first honest list of what it does not catch.
  3. Q3Pilot homesA small cohort of real households, each with a published before-and-after and a named reviewer.
  4. Q4LaunchThe Family Safe App ships with full household capability.
  5. Year 2Regional expansionInto the markets and partnerships where the pilot cohort came from.
  6. Year 3InstitutionalCommunity licensing at scale, and grant-funded deployment for households that cannot pay.